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Lifemax came to us with a blank slate. A brand new company full of potential that hadn't been visually nailed down yet. Nothing gets us more excited. Wanting to fill that slate with the rich colors, energy and motion we saw in Lifemax and in, well, life, we created this mark. A modified typeface and a twist on the eternity/circle of life/whatever you believe in symbol never looked so good. Ahem, if we do say so ourselves.
